There are many options you can choose to get a higher click ratio by inserting the code in the right place and in a right way.
3.1 Ad Colors
In general you have two kinds of ad colors to choose from: ads that stand out and ads that blend in. Both may have their positives and negatives, but all in all you need to experiment with those types of color palettes to see which works best with your site Match the ad's text color with the color of your website's content's text color and match the link color of the ad with your site's link color.
3.2 Ad Placement
Text ads seem to attract most clicks at the top or in the center of a website's content area. Especially on websites with much text content.
The fields which are colored dark orange experience the best performance while those fields with a brighter color do not perform that well. This tip is based on Google's researches from many different websites with AdSense ads, but …
Important is that ads are placed where the user's eyes are likely to focus on them. You should also try to place the ads throughout your whole site, because this adds variety across your site and users have more selection. You should also place an ad above the article, so people can click on it at the top and at the bottom of the page.
Select vertical AdWords format. Everyone’s seen way too many horizontal banner ads up top. Thus, Google recommends you choose the vertical -- not horizontal -- format to display your AdWordsPeople have become "banner blind" to a horizontal format. Plus, Google has "trained" us to click on relevant text ads on their own site and they use the vertical format.
2.3 Ad Format
AdSense provides you with many different ad formats. In general, wide formats seem to perform better than narrow formats. This is because people can read more words at a time without having to skip a line. Good format is the wide 728?90 leaderboard, which does best under the editorial content of a web page or directly under the page header. The 468?60 banner format does not convert that well, but it can still be placed in areas where there isn't much space available, i.e. directly in the page header (next to the logo) or within articles.
2.4. Google Search Box
AdSense also offers the possibility to implement Google Search into your website. Google Search is a useful service for your users, it can search either your site or the whole Internet. The search results pages can be customized to fit with your site's theme, and you'll be paid for every valid click on the ads that appear. The search box is also great to earn money from visitors who did not find what they were looking for on your site, because the search box allows them to search exactly for what they have been looking for and it will display ads that are targeted based on the keyword(s) they search for.
2.5. Cheating AdSense.
Do not be confused, I am not going to discuss how to cheat. This is only review of click fraud problem of this program. I also believe that Google guys are smart enough to catch any cheater. Sooner or later. But still, it’s estimates that nearly 20% of all clicks for AdSense are illegitimate.
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This is the end of AdSense book, but the beginning of AdSense communication.
About author: technology consultant with and MBA degree (Case) and industry experience from 1993.
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